International Marketing Research at the Mayo Clinic

International Marketing Research at the Mayo ClinicGiven that Mayo Clinic is seeking to expand its outreach on the international level by coke%, market research is needed to examine where our marketing activities atomic number 18 most believably to succeed, what strategies for market penetration are needed, and what types of marketing activities are most likely to generate increased use of Mayo Clinic services by international patients. It is necessary for us to conduct market research that obtains information from international insurers regarding the sort of insurance policies that are available internationally in different markets, the number of individuals or households with private insurance or with government insurance that would pay for the legal age of costs incurred at Mayo Clinic, and other relevant data.As the Mayo Clinic marketing research team, we will survey insurance companies to determine whether or not they cover services that the Mayo Clinic offers. Determinin g whether these insurance companies offer policies that provide for our services would be a key research finding which could ultimately move to new and more profitable relationships with premium health insurance providers.The marketing research will also include an emphasis on primary data gathering. Using the Internet and drawing upon lists of international alumni of the Clinic (Mayo international alumni now number 1,500, representing 67 countries), a greater survey effort will be undertaken to determine what in the Mayo Clinic experience will be emphasized in subsequent marketing activities. Surveys via e-mail will augment previously conducted telephone hearing activities and will also include a large sample of individuals who have not previously used Mayos services.Primary data can also be gathered through targeted focus groups in those countries where we hope to expand our client population. Focus groups should prove to be quite useful in identifying the kinds of marketing and promotional activities that will be well received within a particular country or culture. This kind of research will also identify potency avenues for enhancing the image of Mayo Clinic through targeted advertising via direct mail and print media. This particular strategy should be undertaken in conjunction with health insurance providers who whitethorn be interested in adding a specific Mayo Clinic benefit to their health insurance policy.Finally, Mayo Clinic will survey hospitals and other health distribute providers in our foreign target markets to assess their willingness to refer patients to our clinic for services that cannot be obtained locally. According to Cateora and Phillips, Most believe in the abilities of their own doctor and feel in truth confident about medical care in their own community. Even though quality may be regionally or culturally defined, around everyone considers his or her doctor to be a good one. (Cateora, 2009). With this in mind, individual physic ians will also be surveyed on this critical issue to build sentience of the Mayo brand and its products and asked under what conditions would they refer a patient to Mayo Clinic. These kind of primary data will augment the secondary data that are more readily obtained.http//www.essaysforstudent.com/import/i/1.gifAdd Project New Business essaysGap Strategic Overview (15 August)Johari Windows Testing (15 August)Walmart Inc. 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